And you look at women’s attractiveness, it goes really up at low BMI and really drops below that. They look at hair color and they look at height and they look at income, and that’s basically it... And you can ask, is it because that’s all people care about or is that because that’s what the system is giving them to search for. Sure, we are superficial, we do care about attractiveness and height and income and these are features for us, but I think they’re exaggerated by the way the system is created.Imagine you were looking for something else, imagine you were looking for digital cameras, and imagine that I only allow you to search on megapixels and f-stop for the lens, right?In fact, when we do surveys to understand what people do, the basic trade off is for each six hours of searching for people and emailing them, you get one cup of coffee.

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They’re not about sitting in the room and interviewing each other about questions; they’re often about experiencing something together in the real world.

And I think it’s because if you and I went out, and we went somewhere, I would look at how you react to the outside world.

And that different website allowed people to experience other people without all of these attributes.

And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.

Question: What's wrong with the experience of online dating?

Dan Ariely: I think that online dating is an incredibly unsatisfying experience.I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee. So I think it's a really bad, it's a really bad system.On top of that, there's another thing, is which, imagine I gave you this search criteria, which I asked you to search by height and weight and income and all of those things: you're going to use it.So it kind of goes from an observation to a little study, to a bit more details and then finally proposing some kind of solution of something that I think would actually work better.So the site basically looks at real dates—and think about what real dates are.So I think part of the problem is that the systems don’t give us the right information that we need.