Less than one in 500 online personal ad users finds a partner. Personal ads are, in general, a poor way to find a mate.

This is partly because many people write poor ads, and then place them in the wrong venues. Write your personal ad around conversation starters.

“When kids don’t grow up before they’re ready, they’re protected from things like alcohol and sex,” says Twenge.

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She noted in a statement, “Those who use Tinder to find partners for casual sex with no strings attached often find the experience confusing and frustrating when they are matched with people who are looking for serious relationships." It's got all the now-standard swiping and matching of most dating apps, but it’s only for people looking to hookup.

All of the pleasure with none of the messiness of having to suss out whether this match could be “the one.” Li told us one feature that makes it stand out from the crowd is "moments." Similar to any social media feed, it allows you to upload photos and thoughts and share them with the other users.

It's billing itself as “Tinder Minus Marriage-Minded Daters,” and it's launching today for i OS (available for Android soon).

CEO Michelle Li founded the app after she noticed many of her friends in the market for simple hookups weren’t having luck.

Because they allow kids to communicate with friends without leaving their homes, she says, they have less opportunity to engage in adult activities.

Hobbies: collecting memorabilia from serial killers, laughing maniacally in inappropriate circumstances, putting the "fun" back into "funeral." Can I bite your neck on the first date?

So they offer a few features to protect your identity. The other is a pattern lock, which is basically just a gesture password, you’ll have to use each time you open the app.

Casualx is obviously catering to a fairly specific audience of users.

Those, they say, who want “to meet couples and singles to have one night stands, friends with benefits, extramarital affairs, swinging or any other type of casual sexual relationship without commitment and emotional attachment.” It's clearly working.

In beta testing they’ve amassed more than 50,000 users and are generating at least 1,000 matches a day.

Music: The Damned, Killing Joke, Bach organ fugues.